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What is Email? Why Should We Use an Email Address?

4 min read



Email is one of the most effective ways to stay in touch with your customers and potential customers. If you are not familiar with the subject of the e-mail, let's take a step back and examine what the e-mail or mail365 is and why you should use an e-mail address. If you have used e-mail before and are comfortable with the basics, please see the 'Why should I use an e-mail address' section in the second part of our article. You can continue from the title.

What is Email?

E-mail, e-mail, or email is a digital message between two or more people. To open it a little, sent to a certain person or a group of people over a network; it is a message that can contain text, files, images, and other attachments.

Instead of using a pen for writing on paper, thanks to the infrastructure of the e-mail service provider, you can write your message with an electronic device such as a smartphone or computer and digitally send your message to the recipient you want to transmit by clicking the 'send' button.

An email hosting UK address is compulsory to send or receive an email note. To access and store e-mails, an internet-based application or a special program on your computer is required.

While there are many e-mail service providers, all e-mail service providers have the same basic elements to specify recipients, such as the 'to' section, the 'send' button, and the 'subject line'.

What is an Email Address?

Emails are directed from one e-mail address to an alternative e-mail address. Email addresses have a special username, followed by an email service provider or a custom domain. For example; is a popular Google service that many people use. This is a good example of e-mail with the extension of the service provider. is also an example of an e-mail containing your domain name.

Why Should We Use an Email Address?

One of the easiest ways to promote your business and website is by mail365 email. So instead of advertising world giants like Gmail or Hotmail, you can advertise your domain name.

Having a domain name and a website gives your business a more professional image. Today, your customers expect you to have a website where they can learn more about you and an email address they can use to contact you.

Perhaps more importantly, a professional email address helps increase trust in you and your business.

Why is email so popular?

The speed at which an email is sent and received is a great advantage for most people. Whether in the same building or around the world, people can communicate from anywhere in minutes or seconds thanks to e-mail.

Sending emails can be faster and easier than a phone call because there is no danger of being put on hold or having long conversations. If you have a problem you want to solve quickly, send an email, and solve your problem without extending it.

Email allows us to record a conversation that you did not receive in verbal communication. Keeping everything like online registration is possible using your email provider's storage space.

Some of the e-mail services are specially created for privacy and security, so users can be sure that messages and files are hidden from anyone other than their intended recipients.

Unlike messaging, you can write as many times as you want in the unlimited area of ​​an email. E-mail services are usually free unless you decide to take on a paid service. Of course, the anonymous e-mail service providers that everyone uses give you some disadvantages. To get rid of these disadvantages, you can work with a local, secure, and budget-friendly company like Expert Mail.

How Can I Try Expert Mail E-Mail Service For Free?

If you have a domain name of your company and need a professional e-mail service, just come to the Expert Mail website and click on the 'Try it for 30 Days Free' option on our homepage.

Discover premium e-mail features with our 30-day free trial and experience the difference between free email hosting service providers.



Ideas and outfits… Over the years.

5 min read


Do you remember the 1970s? We are willing to bet so. In the 1970s, the colors were "strong", the hair was long, and the lapels were massive. Then came the 1980s and the style got sharper. The outfits were made up of straight, angular lines and the hair was worn shorter. Styles change, don't they?

Fashion is changing ... including in the business world

In restaurants, hotels, and businesses in general, fashions are changing. Believe it or not, there was a time when McDonald's was the trendy, hip restaurant. Now, fast food restaurants have become casual establishments. Milkshakes and other chicken nuggets have shaken the restaurant industry. This development also had an impact on the outfits of the employees. The changing styles in the world of ready-to-wear as in restaurants, hotels, etc.

Yesterday again...

If you are the boss of a hotel establishment, an event agency, or the lucky person responsible for coming up with outfit ideas for employee uniforms, you must look to the past as well as to the future. You must have the outfits of the 1970s in mind and imagine those of tomorrow. What are the trends for this winter 2019? Which will be those of the year 2020? If your business is consumer-oriented - like a casino, restaurant, or even a car dealership - you need to think, think, and plan for the future. Your customers want to discover the next trend and want your restaurant, your hotel, your receptionists… to give them the impression of adapting to this new style.

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Harmony of colors

Pay a little attention to the colors. Remember, a few years back, clothing was made up of contrasting colors (the color block). A few more years ago, the clothes were all natural colors. Even the cars were green, brown… Today, the colors are more daring. If you pay attention to the cuts of pants, skirts, or dresses, you will see identical changes.

The wardrobe code and the image of your company

Your employees cannot have the same look indefinitely and their uniforms must be updated in order to satisfy your customers. The outfits of your company must not only follow the current trend but also anticipate that of tomorrow and the day after tomorrow. Don't hesitate to dare to create the trends yourself. Your company is unique and the outfits of your staff must symbolize this singularity. Wardrobe for those who work at home *

* Freelancers, students, self-entrepreneurs ...   Basic strategy: 

Invest in comfortable clothes that will make you feel comfortable and ready to work.

 Understand that even your professional wardrobe deserves your attention

Yes, you can pretty much wear anything you want. Of course, you can talk on the phone with your customers in your pajamas. It's your right. However, just because nobody sees you doesn't mean your professional dressing room doesn't have to be important. If you take the 3 fundamental criteria that a professional wardrobe must meet, two of these criteria apply to your situation: 

You want your clothes to give you confidence and help you feel professional.

You want these clothes to be comfortable and functional.

On the other hand, you also expect your clothes to be in the right frame of mind for work. Getting to work is always easier when doing what most people do when they go to the office: Getting up at a certain time, taking a shower, getting ready, getting dressed, and sitting in front of a desk. Which is intended only for his professional activity. These rituals are important to be effective. And, if you are working from home, you have to create these rituals yourself. And, believe us, your clothes are a crucial part of these rites that you have to perform. 

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Invest in comfortable clothes

Even if you may prefer your comfort, make sure you have nice T-shirts, long cardigans, fitted pants, loose shirts, etc. Putting on a little makeup and some jewelry in the morning will also allow you to deal with unforeseen events such as a last-minute race, a skype call, an appointment scheduled during the day... 

Have some professional outfits handy

Even if you work from home, you will probably have to leave home every now and then for client meetings and business events. So make sure you have a few dressier outfits in your closet for these occasions. Go through your calendar to get an idea of ​​how often you need a professional look. Then, create a small set of pieces that you can combine. For example, pants, a simple blazer, blouses, and a few heels. What do you wear for work? Are you happy with your current work wardrobe? Do you have any clothing advice for people who are starting a new business or taking their first steps in the workforce?



How to dress for the New Year with friends?

4 min read

To switch from one year to the next, will you be surrounded by your best friend (s)? Whether it's a festive evening with several dozen people or a celebration in a smaller committee, you have no choice, you need a suitable outfit. Mademoiselle Grenade explains how to be chic and elegant on New Year's Eve and be the queen of the evening.

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To dress well for the New Year, we dare!

If you have a rather introverted personality, and a tendency to be shy, then take advantage of this last evening of the year to let go and enjoy! How? 'Or' What? With (in particular) the right clothing. If in the office you have to wear very strict clothes, and in everyday life, you leave little room for extravagance, then the New Year is the time to choose to express your creativity. Dare to color!

 Red is particularly a color that we associate with the holiday season. A pretty red dress (like this slit and long dress), or even black pants associated with a red blouse will give you elegance and dynamism. If red isn't your color of choice, don't panic: blue, pink, but also chocolate or cream tones are perfect.

 Besides the colors, the right outfit for the New Year should also be an outfit with pretty materials. Lace, chic and sexy, can be added to your look in small touches. You can also choose an outfit with patterns, to break the monotony of solid colors. Also think about clothes that stand out with original cuts: a long dress with a slit on the side, a dress with an open back, or an asymmetrical top. The keyword of the evening: dare!

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The ideal outfits to celebrate the New Year with friends

To help you dress well for the New Year's Eve and not spend hours in front of your wardrobe, Mademoiselle Grenade offers you the associations that work best:

 The femme fatale long dress: dresses are not prohibited in winter, on the contrary (read our article “How to wear a long dress in winter?  ”)! A long dress, which goes below the knees or even to the ankles will give you a femme fatale look! In black, it gives you elegance, but softer colors are not to be excluded (cream, pastel, pink, light blue);

The short dress to dance the night away: the long dress brings chic but does not always prove to be the best ally for dancing. So choose a shorter version instead if the evening promises to be lively. It will reveal your legs that you can enhance with fancy patterned tights (garter belt effects, polka dots, or even seam lines). You do not know which short dress to choose? Fall for a little black dress that you will accessorize with a belt;

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 Evening smocking: dresses are not for you? So for a New Year with chic friends, wear the smocking. A pretty blouse, straight-cut pants and a fitted jacket, and you are adorned with real elegance. On your feet, wear colorful heels to break up the look (red pumps for example) or choose derbies to play on the masculine/feminine codes.



You can now upload videos to Instagram from Hootsuite with your computer (as long as they last less than a minute)

2 min read

Alberto González

You can now upload videos to Instagram from Hootsuite with your computer (as long as they last less than a minute)

Hootsuite , the world's most widely used social media management platform, and Instagram have ended one of the strictest social media policies since its inception in 2010, the limitation on uploading videos from a computer. The alliance between the two companies will now allow all Hootsuite users to upload videos to Instagram company profiles directly from the computer.

At the beginning of January of this year, we explained how Instagram silently updated its API to allow programming videos on Instagram . After the update, tools such as Hootsuite and other social media management apps  could allow you to schedule videos on Instagram without having to use alternative processes such as receiving a mobile alert from these apps when it's time to post, and then manually upload the video. directly on the social network.

How to post videos on Instagram using Hootsuite

videos on instagram

Doing it is very simple. It is only necessary to have the direct publication function activated, since if this function is not activated, the profiles will use the mobile notification workflow. Of course, there are still some limitations: the video to upload must have a duration of between 3 and 60 seconds.

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Publishing videos to Instagram for personal profiles uses the mobile notification workflow, so you must have installed the Instagram app and the latest version of the Hootsuite app on your mobile device.

The ability to upload videos from a computer and from the Hootsuite panel was already available for Twitter, Facebook, Fan Pages and LinkedIn, and now also on Instagram company profiles . This functionality is available to all Hootsuite users regardless of the plan they have contracted codes for pet ranch simulator.



What is gamification: how to use it in your online marketing strategy

4 min read

What is gamification: how to use it in your online marketing strategy

Gamification is an excellent strategy to use in online marketing. Its great attraction lies in the incentives it is capable of providing to users. This technique promotes play skills to encourage people to adopt a specific behavior . 

Applying it to social networks or a website, the incentives that are granted with gamification are of the type: comments, publication of articles, ranking of votes ... Creativity in this aspect is a point in favor, since it allows the user an entertaining interaction and funny

What is gamification: objectives 

The objective for this type of technique such as gamification in your online strategy is very simple: It consists of users becoming active participants on your website , thus achieving activities in which they obtain rewards: either through valuations, privileges, or special offers and promotions. The fundamental idea is to retain your users so that they return to your website. 

Creating a gamification campaign in your online strategy means offering amazing experiences to your users. By rewarding their actions, you promote dynamism, either on your social networks or on the web, which favors the flow of users to achieve meaningful interactions . 

Relationship with our users is a fundamental strategy in online marketing , which provides us with benefits as important as better web positioning, thanks to the constant interaction that is created through user comments and activity. 

Main incentives of gamification in online marketing

When we create a gamification campaign, we must take into account various aspects of the interaction we want to promote with our users. What is intended is that the client spends as much time as possible on the web, so that he knows all our news and ends up being our faithful follower. 

You can encourage users who visit your website or your social networks through different methods:

·        Ratings and levels, to grow status within the community. Rewarding opinions, questions, answers, and the degree of participation. 

·        Offer virtual or physical prizes to encourage the motivation of your users.

·        Give recognition to other users, making a ranking of achievements. 

Examples of gamification in online Marketing

Here are some examples of how big companies like Tripadvisor or LinkedIn use gamification in their online marketing strategy : 



Scores in levels for offering opinions on Tripadvisor


gaming linkedin

Assessment of interactions on Linkedin

These are two examples of the many that we can find on the most important pages and companies on the internet. The gamification strategy adds a plus to our users , offering them the possibility of being active participants in our brand. 

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Of course, there are many agencies that can help you use gamification in your online strategy. A useful way to locate them is to use , a matchmaking platform between agencies and companies at a European level, which has a presence in Spain. Sortlist is in charge, through a series of questions, of helping you choose the best agency for your specific case.




Gamification as a weapon to attract talent



This technique can not only be applied to product marketing: a fully digital recruitment system that includes virtual games can be used to make a selection from among thousands of participants, who will have to choose, to start their professional career, one of the departments of Unilever: Marketing, Supply Chain, Commercial and Finance.