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The Hottest Mobile Game Monetization Trends

3 min read


In recent years, the mobile games market has shown rapid development, and significantly ahead of the demand for desktop versions. A few years ago, experts claimed that by the end of 2019, mobile games will make up 60% of the total market profitability, and they were not mistaken.

The growing popularity of mobile gaming apps

Today, many popular IT companies have focused on the development of mobile games, since the demand for them is at a high level and almost every second developer switched to creating gaming applications. The enthusiasm turned out to be so widespread that even social networking platforms such as Facebook, Instagram, and Twitter, began to develop innovative mobile games, considering them the driving force in attracting users to their sites. 

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The functionality of modern mobile phones has become a kind of mini-computers, offering owners great opportunities for online games on various gadgets, for which it’s enough to have:

  • screen with good resolution and high color rendering;
  • high-speed internet;
  • built-in browser;
  • touchscreen;
  • access to game app stores.

The competition in the global gaming market for gameplay is extremely high, and companies are forced to look for innovative tools and technologies in order to offer their customers the most convenient platform. Developers of game content have a difficult task - to create a unique and modern solution that will be interesting to game lovers of different age categories.

3 winning application monetization strategies

The main pain of the developer is to understand why, just yesterday, his monetization strategy worked and generated revenue, and suddenly stopped. Below we have prepared an overview of three winning strategies that will help mobile apps earn more in 2020.

Monetization of user data: earnings without advertising

Monetization of data is one of the unobvious ways to effectively monetize an application. User data is the main asset for identifying priority areas for business development and improving existing products and services. Large companies, opinion polls, and other vendors are willing to pay for data about the target audience and most often work through intermediaries such as Appgrow.

For developers, on the other hand, it is beneficial to transfer non-personal user data to intermediaries, receiving a fixed price for each user. Mobile application developers have access to a huge amount of user data that is difficult to monetize. For example, OS version, screen size, device type, RAM / ROM and others.

Ad Monetization: Smart Banners, Native Ads, and Mobile Video

In-app advertising is three times more effective than desktop, so all budgets have shifted towards mobile advertising. Thanks to huge investments by advertisers, by 2021 it is expected that the mobile application market will become the third-largest investment in the world.

In-app purchases

If monetization of data or advertising is not very suitable for you, then in-app purchases are a proven strategy that allows you to take your income to a new level. In-app purchases include various goodies that you can sell in your app. For example, premium-functions, virtual currency, extra life for the hero or any other consumables that you can spend in your application.

It is important to show buying recommendations when the user needs these items the most. Sometimes it makes sense to add a reward for achievements for which you need to make several purchases in the application.