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Google AdSense Publisher Event in Hamburg

6 min read

On Tuesday, June 29th, 2019, early in the morning at 10 minutes past five, I got on my socks in the direction of Hamburg, ABC Straße 19. The initiates should already guess the goal - exactly, Google's Hamburg headquarters. Google had invited there to the AdSense Publisher Event and of course I didn't want to miss that. At 9:00 a.m., breakfast should start at Google Hamburg. And so, as usual, armed with a camera and camera bag, I embarked on the adventurous journey via Dissen-Bad Rothenfelde, Osnabrück to Hamburg Central Station.

When I got there I hopped into a taxi and got chauffeured to ABC Street. I arrived at my destination about 10 minutes before the start of the event. Quickly took a picture of the outer facade, then we went into the building and up to the third floor, where two nice young women received the guests and equipped them with an agenda and name tag. By the way, we were also allowed to sign a simple NDA, so I can no longer reveal Google AdSense secrets here and now.

Then I walked around two corners and I stood in the middle of the breakfast room. On the left the food counter, on the right canvas and chairs, all around Germany flags, pennants and garlands. The Football World Cup had not left Google without a trace. Interesting ambience and pleasant surprise, we had arrived in the heart of Google's headquarters. With the first cup of coffee I joined four lively guests to see that I already knew one, two with strange LPG keyword domains on their name tags and the fourth with an imperceptible SMS combination URL on the Name tag was out. It was Dr. Harald Hildebrandt & Maik Ludewig from Eventim, Henning Hock from Firststars and Marco Lange from derLPG exchange . In this order can also be seen in the following photo.

Right at the beginning I met Ulrike, a nice Googler from Dublin, who looked after the guests and with whom I exchanged a few words. I then asked her the blogger Gretchen question: "May I download free some photos here?" She disappeared briefly, clarified the question and came back with a positive answer. That was the second positive surprise this morning. I was able to remember my last visit to Google Hamburg quite well, it was years ago, but I was classically flashed with my humble request for photos of the “entrance area with Google logo”. So be careful, Google opens up to the publishers. I attended the Google Publisher Event in Cologne 2 years ago, because the environment was more spacious and event-compatible, just because of the larger number of publishers, but the personal touch and the certain Google flair were missing. It was very different here in Hamburg.

In Hamburg, an estimated 40 guests (correct me if I am wrong) came together, they easily fit into the canteen, had a breakfast beforehand and then spoke to AdSense Europe boss Johann Butting dropping, who welcomed everyone present, presented information about Google & AdSense and then handed the floor to Rahul Bafna (AdSense Product Manager), who was able to introduce the new AdSense user interface. This part was presented in English, but accompanied by German slides, so that almost everyone could follow the lecture. Although a few German Googlers were available for interpreting tasks, this was hardly needed here or in the further course of the lectures and sessions. At this point, Google has made an effort to make it easy for the German audience. The majority of the presentations were held in German and the discussions and sessions were essentially in German.

The next item on the agenda was “Fundamentals of AdSense Optimization” with Ben Fawcett, who gave advice on how to use Google AdSense correctly, underlined the advantages of the new AdSense interface and answered some questions from the audience. I got stuck with the tip that one should estimate a 2-3 month term when testing image ads and that it would generally not be bad to have at least 500 clicks when testing ads. Subsequently Marcel Klitzsch from the flagship project garden entered the podium and reported on its history and personal experience with AdSense. An informative and entertaining presentation, at the end of which the assembled community of publishers rose and the googlers followed one floor down into new premises. Personal optimization talks and the exchange of experiences with other publishers were the order of the day.

In the photo you can see Eckbert Heinenberg from Brave Dogs in the optimization discussion with Ulrike, who quickly grabbed a laptop when she realized that there was still a need for support. If I got that right, it wasn't her real job. It was exactly these things that I liked so much at this event. Here everyone helped to take care of the guests. I have to say that I really liked the part with the optimization discussions. Not only because of my nice contact person Annika, who took care of me and my site extensively, but also and because of the many other Google employees who took care of the other publishers present. Everyone got here. That was something special. I particularly liked that the publishers and AdSense consultants looked over their shoulders. This way you can get to know other publishers, their projects and other optimization tips. Quite different from the time at the event in Cologne, where everything boiled down to rather elitist one-on-one discussions on the optimizations.

This round of talks took a good hour, then it continued with the working groups "DFP Small Business" and "AdSense and the PageRank: Myths and Facts", where the DoubleClick for Publishers (DFP) Small Business was presented and the other John Müller from Google Zurich cleared myths with some search engines. Unfortunately, I did not write down the name of the DFP lecturer, it was definitely an old double-clicker, but after enjoying the presentation, the Small Business Edition appears to be a really exciting solution for placing advertisements. Since this solution is free and quite powerful and user-friendly, I predict a great future for the tool.