There is no doubt that COVID-19 has transformed our lifestyle, with consumption being one of the basic aspects of our routine that has had to readjust the most. According to data from the study carried out by Empathy.co during the first week of June, more than 36% of Spaniards have gone from making their usual purchases in physical stores to making them in online stores . Similarly, 58% of those surveyed stated that they intended to continue shopping from home after the end of the pandemic.
However, the confinement caused by the pandemic has also had a negative influence on the economic situation of a good part of those surveyed, although not all have been affected equally. In fact, it is the families with incomes below € 30,000 per year that have suffered the most from the economic consequences of the pandemic. For example, one in ten respondents admit to having lost their job. Of these newly unemployed, almost 59% claim to have a family income of less than 20,000 euros per year, while 33% are in the income bracket of 20,000 to 30,000 euros.
"16% of those surveyed admit fear of losing their job in the coming months"
Teleworking and online classes set the tone
The survey analyzes the types of product most in demand, showing how computing and electronics dominate the rest of the sectors. 46% indicate that they have bought these types of articles, which is not surprising when we consider how all our leisure, social relationships and work and academic activity are carried out, more and more, through electronic devices.
The fashion and food are the second and third sector that online purchases accumulate: 38% and 37% of Spanish respondents, respectively, bought products of this kind since the pandemic began. With the rise of home training, it is logical that these three areas of consumption are closely followed by purchases of clothing and sports equipment, with 36% of those surveyed claiming to have done so.
Concern for the economic situation and the environment
Among the issues that most concern Spaniards in relation to their behavior as online shoppers are the precariousness of employment and respect for the environment. Regarding the first, those surveyed with a family income of between € 20,000 and € 30,000 per year are the most affected. Of the 17% of those surveyed who declared that they were temporarily suspended from work, 45% claimed to have an annual income of between 20,000 and 30,000 euros. 40% claimed to have a family income of less than € 20,000 per year and 15% claimed to have an income of more than € 30,000.
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The study also revealed that concern for the environment influences when choosing the websites where to make purchases. For example, 32% of those surveyed claim to buy on local or national websites with the aim of reducing their carbon footprint. On the other hand, 29% buy as much as possible on environmentally responsible websites, while 27% pay attention to the packaging being ecological.
Another interesting aspect that was analyzed was the average basket. While 38% of those surveyed declared spending less than 50 euros per purchase made, 42% spend between 50 and 100 euros on each purchase. Only 2 out of 10 respondents claimed to spend more than 100 euros per purchase.